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H1 - Mobile Games User Acquisition Whitepaper

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Today, ”User Acquisition“ has become a basic ability necessary for game distribution. Since 2017, the user acquisition market has become more and more mature, mainly in several aspects: Firstly, the number of teams involved are basically the same every year. Secondly, the mainstream theme games, legends, Chinese Fairy theme occupy the top of the user acquisition. Thirdly, the number of user acquisition is basically the same every year, declining in 2018 and rising slightly in 2019, mainly due to the impact of Chinese government policy regulation.

We believe that the future of game user acquisition will be on a par with content production companies and content marketing companies.

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